Always in character
She is that incredible charismatic woman, with eyes radiating energy, a woman who seems to be everywhere all the time. She is also one of Malmö's female entrepreneurs with her own hairdressing salon.
For 27 years Isabell Rydberg ran the well-known hairdresser Rydberg in Malmö with her former husband. When the marriage ended, she opened her own salon Fridhem, at "Fridhemstorget", close to the sea and the clientele that largely consists of ladies from the southern parts of Malmö, where the streets have nice names. Here you will find Isabell, and sometimes also her mother and daughter that assists her when needed. The job as a hairdresser can be both very stressful and physically demanding. To relax and get stronger and fitter Isabell engages in a lot of sports. Paddel is one of her new favorites. Another way to relax is to travel and the past year Isabel has been a frequent visitor in Palma.
Since the summer of 2018, she is also a carrier of KunoQvist. After several years of reading glasses, it was time for properly grounded glasses. And because Isabell is also working as an influencer with an account with over 10,000 followers, we were very happy when she fits so well in several of our KunoQvist frames.
You can find her here: @isabellrydberg
Jorunn Army green
Isabell wears a pair of Fimur in black from the SS18 collection as well as a pair of army green Jorun from the FW18 collection that suits her outfit perfectly. You can read more about them here and you find our brand KunoQvist at most independent opticians in the Nordics.