Always in character/Everywhere


We will present a number of characters to you during this year. All of them with a connection to Sweden, but also a connection to a place of their dreams. They will share these places with us, as seen through their eyes @kunoqvist Instagram.





CARLOS Once upon a time, Carlos lived for a couple of years in Malmö, where we, Kunoqvist, have our design studio. Carlos was the coolest kid in town on his hipster bicycle. Already back then, life for him was a constant vacation. He is a citizen of the world, as he sees it, but today he lives in New York, working as a Creative director for his own company, creating success stories. Now he will share parts of his constant vacation with us, accompanied by Whitney. @kunoqvist

Carlos wears a pair of Kunoqvist VETLE col 24 from the S/S17 collection 



WHITNEY She describes herself as a Kentucky gal, but you could also present her as a New York resident, photo model, or human hanger as she likes to call it and creative director of her own lingerie brand Valentine New York. Whitney met Carlos a couple of years ago and they both enjoy exploring the continents together. Sweden not the least. @kunoqvist

Whitney wears a pair of Kunoqvist TYSEBUKK col 80 from the S/S17 collection 




JOAKIM In 2004 the Swedish eyewear brand Kunoqvist made its entrance on the market. It happened in Paris, during the Silmo fair. Now 13 years later we will show you parts of Paris through the eyes of a Swedish entrepreneur who fell in love with Paris and choose to stay there. He describes his life like a never ending epicurean journey, going places and enjoying good things in life. His name is Joakim and we think his lifestyle connects well with our story of being true to our Scandinavian heritage, but with a touch of something more colourful. @kunoqvist

Joakim wears a pair of Kunoqvist SLAGDYRK col 52 from the S/S17 collection 




Johanna Ritscher, the best DJ in town and by far the best looking. Johanna is the girl from Stockholm who decided to move to the southern parts of Sweden almost ten years ago. Now she lives and works in Malmö and Copenhagen where she has her own club, STØK. When she is not making people dance, she is studying to become a woodworker. She represents the independent, creative person who is not afraid to express her views all painted in pink. And that's a colour we like.

Johanna wears a pair of Kunoqvist TYSEBUKK col 44, matte rose, from the S/S17 collection